A Study on M-Commerce Industry Development and Market Structure in China

被引：0
|
作者：
Xiang Yi-ming [1 ]
Chen Qi [1 ]
机构：
[1] Zhejiang Univ, Sch Management, Hangzhou, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL SYMPOSIUM ON ELECTRONIC COMMERCE AND SECURITY | 2008年
关键词：
D O I：
10.1109/ISECS.2008.153
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on the review and dissertating of related literature of M-commerce, this paper defined the concept of this emerging business model. Meanwhile, from the scientific research and manufacturing perspectives, we analyzed the development foundation of M-Commerce industry in different stages according to the application of mobile communication technology. Moreover, united the application of mobile communication technology in China, this paper analyzed the development basis of China's M-Commerce industry in different developing stages in the perspectives of technology and manufacture; and also analyzed the changes of China's market structure of M-Commerce in the different stages from the dimension of using intentions and user types...
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页码：276 / 280
页数：5
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