The key factors analysis of enterprises' implementation of CRM

被引：0
|
作者：
Wang, H [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年
关键词：
customer; CRM; key factor; countermeasure;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
As an offspring of combination of information technology, management thoughts and science. CRM has become a highlight of enterprises' information technology in the wake of ERR Enterprises can cam, out the management mode based on customers through the operation of CRM. which is an important method used to win competition superiority by enterprises. This article presents the basic goals when enterprises actualize the CRM. analyzing the main problems existed in the traditional institutions of client services. Finally. four key factors affecting the implementation of CRM are analyzed. while the corresponding countermeasures are presented.
引用
收藏
页码：905 / 908
页数：4
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