Marketing of Sustainable Tourism: Analysis Testing of an Evolution towards a Responsible Marketing

This paper raises the question of dimensions of marketing strategy applied to sustainable tourism. This reflection is part of the evolution and reconfiguration that knows the marketing research field in recent years, around the question of anchoring sustainable development in the marketing field.The dimensions of a marketing strategy "responsible", supposed to improve the performance and attractiveness of a tourist destination sustainable are more complex to model saw their multidimensionality but also the complexity of the discipline itself. To do this we will start by presenting the status and trends and sustainable tourism marketing research and then report modeling forms adopted in the research that has focused on the marketing of tourism destinations "sustainable"