Content Needs Assessment in Training and Education of Management

In practice various systems have been developed and implemented in the area of developing management personnel. Investing in management development is a long-term investment whereby the advantages are dependent upon the adequacy and suitability of educational and training programs of management personnel. This article studies the learning content areas in the education and training of management. The central part of the article presents the results of a study that was conducted on a sample size of 353 top-level and middle-level managers. Respondents were asked to assess 23 learning content areas. As most important learning areas, the respondents ranked financial management, accounting, knowledge of a foreign language, and production/operative management. The least important were assessed in the areas of strategic management of a company, global, European, and national law and policy as well as communication skills.