Closed loop Supply Chain Price and Advertising Coordination Decision

被引：0
|
作者：
Tan Jian [1 ]
Wang Xianjia [2 ]
机构：
[1] Guizhou Univ Finance & Econ, Sch Management Sci & Project Management, Kueiyang 550004, Guizhou, Peoples R China
[2] Wuhan Univ, Sch Econ & Management, Wuhan 430072, Peoples R China
来源：
2013 25TH CHINESE CONTROL AND DECISION CONFERENCE (CCDC) | 2013年
关键词：
Advertising; Closed-loop supply chain; Game; CHANNEL;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the impact of the advertising for both market demand and recycling, on the condition of manufacturer recycling, studied optimal advertising, products wholesale, retail price, members of the supply chain profits and the overall profit of the closed-loop supply chain of three modes which are manufacturer recycling and retailer recycling while manufacturer advertising and centralized recycling advertising decision-making. At last we made comparative analysis, sensitivity analysis and simulation for the three models.
引用
收藏
页码：3570 / 3575
页数：6
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