Extrinsic Cues, Perceived Quality, and Purchase Intention on Private Label

被引：0
|
作者：
Liu, Yan [1 ]
机构：
[1] Shanghai Univ, Sch Management, Shanghai, Peoples R China
来源：
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET | 2016年
关键词：
Private label; Cue utilization theory; Congruity theory; Perceived quality; Purchase intention;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：455 / 455
页数：1
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