The present paper aims at bringing forth a brief presentation of tendencies that have been displayed over the years in the printing industry, the evolution of management concepts and methods used in this rather restricted field and last but not least the approach to a informatic model for implementation of reengineering solutions for production process in the printing house through a thorough analysis of the particular strategy. The main objective of the present paper is to highlight the importance and impact of the concept of reengineering, both by identifying certain opportunities to improve the performance of Romanian printing companies and some strategies of total redesign of the production process based on highlighting some of their effective combinations as well as the integration of some proper mathematical models.