RESEARCH ON COORDINATED DEVELOPMENT OF RURAL TOURISM AND ECOLOGICAL COMPENSATION BASED ON STRUCTURAL EQUATION

Using a LISREL programming software, in this paper were selected 13 observation variables and 4 latent variables to construct a structural equation model for the coordinated development of rural tourism and ecological compensation, to analyse the impact mechanism and the relationship between ecological compensation and rural tourism development. The results show that ecological compensation supports rural infrastructure development, which exerts a great positive influence on rural tourism development, and ecological compensation supports tourism infrastructure construction, which has an important positive impact on rural tourism development. The ecological compensation is positively related to, and has greatly influenced rural development, the rural tourism development.