Linking service and finance

被引：13

作者：

Anderson, Eugene W. ^{[1
]}

机构：

[1] Univ Michigan, Stephen M Ross Sch Business, Ann Arbor, MI 48109 USA

来源：

关键词：

Audience for marketing science; Marketing discipline; Marketing theory; Service; Service-profit chain;

D O I：

10.1287/mksc.1050.0172

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：587 / 589

页数：3

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