Social Media Usage and Shopping Preferences: an Empirical Investigation

被引：0
|
作者：
Vithayathil, Joseph [1 ]
Dadgar, Majid [2 ]
Osiri, John Kalu [3 ]
机构：
[1] Washington State Univ, Pullman, WA 99164 USA
[2] Univ San Francisco, San Francisco, CA USA
[3] Univ Nebraska, Lincoln, NE 68583 USA
来源：
PROCEEDINGS OF THE 50TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES | 2017年
关键词：
RICHNESS THEORY; WEAK TIES; FIRM; CUSTOMER; EQUITY; COMPANIES; STRENGTH; SELLER; IMPACT;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are analyzed. We draw on Media Richness Theory (MRT) and Strength of Weak Ties from Social Network Analysis (SNA) and related theories to explain our results. Our results have important implications for social marketing campaigns and social media policies for consumer retail firms.
引用
收藏
页码：4128 / 4137
页数：10
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