Importance-performance analysis: common misuse of a popular technique

被引：10
|
作者：
Mikulic, Josip [1 ]
Prebezac, Darko [1 ]
Dabic, Marina [1 ]
机构：
[1] Univ Zagreb, Zagreb 41000, Croatia
来源：
INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2016年 / 58卷 / 06期
关键词：
D O I：
10.2501/IJMR-2016-051
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：775 / 778
页数：4
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