Urban and community forestry stewardship in Baltimore: Assessing opportunities using conjoint analysis

This paper reports a preliminary review of a study of preferences toward individual design attributes for urban environments as well as overall urban-design preferences of residents and stakeholders in the greater Baltimore area. Conjoint techniques will be used to solicit and analyze stakeholder preferences. Personal interviews and focus-group settings would be used to survey preferences and other respondent characteristics and attitudes. Once preference mappings are estimated for individual respondents, segmenting techniques such as discriminant analysis and clustering may be used to identify differences in preference among various groups or types of individuals.