Research on Lipstick Modeling Based on Grey Relational Analysis

In order to define the product modeling elements that best meet the emotional needs of consumers, the priority evaluation mechanism of the modeling elements in the product perceptual design is established based on the grey correlation analysis method. Taking the lipstick modeling design as an example, firstly, using the Richter scale to investigate the consumer image value, based on the analysis software SPSS to confirm the product sample and the perceptual vocabulary, then using the morphological analysis method to confirm the characteristic distribution table of the product modeling elements, and to investigate the consumers' perceptual image recognition. Finally, the gray relational analysis method is used to evaluate the priority of product modeling elements.