Barriers of a Sustainability Business Strategy

The main objective of the article is to identify barriers barriers to realisation of a sustainability business strategy and possibilities to overcome them. This objective is based on the assumption that sustainability business is important for successful business, especially for financial performance, what is proven in many foreign studies and research. So if sustainability business can positively influence business performance, it is useful to practice it. But there are many obstacles to sustainability business on the strategic level, what is discussed in this article. First, every enterprise goes through the process of acceptance related to a sustainability business strategy. The first part of the article deals with this. The next parts describe the most common barriers to starting and continuing a sustainability business strategy, and one chosen barrier was subject to own research. There are also recommendations for their solution based on a survey among CFOs carried out abroad. In the end of the article there is a summary of the most important findings and conclusions.