Trust in business to business relationships: An evaluation of its status

被引:176
|
作者
Blois, KJ [1 ]
机构
[1] Templeton Coll, Oxford OX1 5NY, England
关键词
D O I
10.1111/1467-6486.00133
中图分类号
F [经济];
学科分类号
02 ;
摘要
The concept of trust has been used in a growing number of empirical and theoretical marketing studies of business to business relationships. Examination of a number of influential studies indicates a lack of clarity in their conceptualization of trust. The nature of this lack of clarity is examined and it is proposed that there are a number of features of trust which account should be taken of when conducting such studies.
引用
收藏
页码:197 / 215
页数:19
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