Understanding the Role of Brand Personality Fit and the Moderating Effect of Self-Connection in Brand Extension Evaluations

被引：0

作者：

Chen, Zhuohao ^{[1
]}

Lu, Zhi ^{[1
]}

机构：

[1] Univ Warwick, Coventry CV4 7AL, W Midlands, England

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷

关键词：

MOOD; JUDGMENTS; PRODUCTS; CONTEXT;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：778 / 779

页数：2

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