NINA RIBEIRO: THE BRAZILIAN RALPH NADER - THE COLONIALITY OF BEING OF A CONSUMER ACTIVIST IN BRAZIL

被引：0

作者：

Rodrigues, Lais ^{[1
,2
]}

Hemais, Marcus Wilcox ^{[1
]}

机构：

[1] Pontificia Univ Catol Rio Janeiro, Dept Adm, Rio De Janeiro, RJ, Brazil

[2] Univ Coimbra, Ctr Estudos Sociais, Coimbra, Portugal

来源：

RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS | 2022年 / 62卷 / 06期

关键词：

consumerism; decolonialism; coloniality of being; Ralph Nader; Nina Ribeiro; CRITICAL MANAGEMENT;

D O I：

10.1590/S0034-759020220604

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study analyzes the behavior of Nina Ribeiro mirroring Ralph Nader, based on the decolonial perspective and focusing on the theory of coloniality of being. The research explores how such behavior influenced the Brazilian consumer movement. Historical research was conducted to compare the main milestones in Nader's and Ribeiro's histories in consumer movements. The analysis showed the colonial process that underpinned the construction of the Brazilian consumer movement, in general, and the activism of Ribeiro, in particular, who sought legitimacy by importing foreign ideas, especially those of Nader. However, such ideas did not always correspond to the Brazilian local plural logic or meet the needs of marginalized and vulnerable groups.

引用

页数：20