STRENGTHENING INTANGIBLE CULTURAL HERITAGE: A TOURIST ROUTE FOR DEVELOPMENT

Cultural diversity and heritage play a fundamental role in the identity and wealth of communities around the world. These emerge as a cultural treasure whose preservation and promotion have become crucial aspects for sustainable development and the conservation of its identity. The work aims to strengthen the intangible cultural heritage and implement a tourist route in the Tsachila community. For the study, the general problem -solving method and PESTEL were used to identify the causes that threaten the preservation of cultural heritage. It is concluded that strategies that require collaboration between the Tsachila community and local authorities must be implemented. In addition, develop education programs and awareness projects, while encouraging the active participation of the community in the preservation of its traditions.