Rural Land Consolidation and Social Consciousness Change: A Case Study of a Land Consolidation Program in Rural Chongqing, China

With the changing relationship between urban and rural areas in China, the rural areas are experiencing rapid social transformation. To ensure successful implementation of the rural revitalization strategy, land consolidation has become a major measure of rural economic reform. Existing research focuses on quantitative studies exploring the relationship between land consolidation and rural economic development, but there is a lack of studies on the relationship between land consolidation and social change. In this study, we utilized Rocha's conceptual framework for community empowerment and selected Jin'an Village as our study area, using semi-structured interviews and semi-participatory observation to obtain original materials, with the aim of providing a detailed description of the specific practice of land consolidation and analyzing the impact of land consolidation on the transformation of rural social consciousness. The study found that the participatory practices of Chinese rural villagers in the land consolidation process are consistent with the development process of community empowerment. Rural land consolidation involves villagers in the land consolidation process, which can effectively stimulate villagers' participation in public affairs. Concurrently, the interaction between villagers and outside investors disrupts the conventional socialization model in rural areas and motivates villagers to act in accordance with contractual agreements. The conclusion is that land consolidation in rural areas can enhance the political democracy and legal consciousness of local villagers, which can lead to a change in local social consciousness. Our findings also emphasize the crucial necessity of providing rural villagers with improved accessibility to professional services and information, coupled with the continued promotion of land consolidation to advance modernization in these areas.