Green Supply Chain Management Practices of Firms with Competitive Strategic Alliances-A Study of the Automobile Industry

Supply chain management is described as a business strategy that provides operative management of financial, material, and other information flows to ensure harmonization in distributed organizational structures. The predefined aim of this study was to describe the effects of green supply chain management practices on competitive strategic alliances using automobile firms in China. The study aimed to demonstrate different factors that aid strategic alliances, which automobile firms must acknowledge to improve their performance. Fifty automobile firms were used as the study population. The respondents were senior managers of five active areas in each automobile firm. There were a total of 420 respondents, among whom 320 respondents were selected by the convenience sampling method. The study was quantitative, while the data source was primary; the data were obtained using a closed-ended questionnaire as the major instrument for data collection. This closed-ended questionnaire was sent to the intended respondents via email and WeChat simultaneously. Five active areas were included, and Cronbach's alpha values were measured for each area. The values obtained ranged from 0.8 to 0.9, revealing the data's consistency and reliability. The primary data obtained were analyzed using descriptive statistics for demographic data and inferential structural equation modeling (SEM) for multivariate data. Considering the outcomes of the research analysis, it was concluded that forming competitive strategic alliances in firms to manage green supply chains could bring several benefits.