A look at the Circular Economy, through Reverse Logistics, in Fast Fashion: Case of Northeast Mexico

被引：0

作者：

Richo Ortiz, Mariangela ^{[1
]}

Rubalcava de Leon, Cristian Alejandro ^{[1
]}

Zeron Felix, Mariana ^{[1
]}

机构：

[1] Univ Autonoma Tamaulipas, Fac Comercio & Adm, Ciudad Victoria, Mexico

来源：

VISION GERENCIAL | 2023年 / 22卷 / 01期

关键词：

Circular economy; reverse logistics; theory of planned behavior (TCP); logit regression; WASTE MANAGEMENT; CONSUMERS; BEHAVIOR; VALUES;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The purpose of this study is to determine the factors that influence fast fashion consumer behavior with respect to the reverse logistics strategy. The above allows the construction of a model using the Theory of Planned Behavior (TPB) with respect to inverse logistics. The study presents a quantitative design, with a validated sample of 197 students located in universities in the northeast of Mexico. The questionnaire was designed using Likert scales and a dependent variable of a dichotomous nature, given which the logit-type regression technique is used. The results reveal that the factors of attitude and social norms are the main factors that protect an incidence towards reverse logistics.

引用

页码：67 / 82

页数：16

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