Situational Analysis through Web Quality Index based on Tourist Websites in Santa Elena Province

When organizing and planning his trip, the tourist currently goes to the websites that provide information and services with a single click. If the tourist destination does not have an official website or is poorly configured, then this destination does not exist for the tourist. In this context, in the province of Santa Elena, there needs to be more information on the quality of tourist websites that show their benefits or shortcomings. The objective of this research work was to know the situation of the tourist website of the province of Santa Elena from the evaluation of the web quality index. The applied methodology was developed by CODETUR (Online Communication of Tourist Destinations) and analyzed websites from four aspects: technical, communicative, persuasive, and relational. Of the results obtained, the best score was obtained by the technical and communicative dimensions, The variables' site structure, and ease of access. and positioning has a higher value, while the improvement aspects are quality and tourist persuasion. It will depend on a better technological application that leads to the integration into the web page of search engines and reservation systems. Likewise, web convertibility elements allow the web page to be enabled on mobile devices; and move to web 2.0, where it is possible to interact between customers and customers as well as customers and ODM (Original Design Manufacturer). The evidence regarding web development shows the province in a primitive stage, where web quality indicators are not considered in the development and production of tourist websites.