The rise of the knowledge economy has led to a bifurcation between prosperous, often urban, areas and "left-behind" regions. While the literature has started to analyse the political implications of these developments for electoral behaviour and socio-cultural attitudes, the structuring of social policy preferences by place remains unclear. Distinguishing between an economic (booming-declining) and a geographic (urban-rural) dimension, I argue that differences in material self-interest and ideological predispositions explain spatial divides in support for different types of social policies. Combining original survey data on voters' preferences with municipal-level data in Germany, I show that general support for social policy is higher in declining than in booming regions. However, social investments (e.g., active labour market policies) are preferred over consumption policies (e.g., unemployment benefits) in booming and, to a smaller degree, in urban than in declining and rural regions. These findings contribute to a bigger discussion on compensating "left-behind" regions.