Imitation as Flattery: The UK's Trade Continuity Agreements and the EU's Normative Foreign Policy

This article analyses the United Kingdom's (UK) 'trade continuity programme'. The promise that, once outside the European Union (EU), the UK would strike new, lucrative trade deals continues to be an important part of the Brexiteers' narrative. What the UK was compelled to do first, however, was to conclude 'roll-over' agreements to replace the trade agreements already made by the EU. This article posits that, contrary to expectations, the UK's continuity programme should be regarded as a success - for both the UK and the EU. In most cases, the UK managed to replicate to a very large extent the terms originally granted to the EU, despite being a smaller market and despite challenging circumstances. From the EU's perspective, the UK's continuity programme can be regarded as a case of successful norm internalization and export. This first chapter of post-Brexit UK trade policy shows that even a country that has left the EU still legally commits itself and its partners to the EU's norms and values. Hence, the EU should welcome the UK's imitation as a shared normative basis to expand cooperation with its former member state in a challenging geopolitical environment.