Pricing strategies considering online reviews in a dual-channel supply chain

被引：0
|
作者：
Zhao, Huan-huan [1 ,3 ]
Xu, Jing-yu [2 ]
机构：
[1] Wuxi Inst Technol, Sch Management, Wuxi, Jiangsu, Peoples R China
[2] Jiangnan Univ, Sch Business, Wuxi, Jiangsu, Peoples R China
[3] Wuxi Inst Technol, Sch Management, Wuxi 214122, Jiangsu, Peoples R China
来源：
MANAGERIAL AND DECISION ECONOMICS | 2024年 / 45卷 / 05期
基金：
中国国家自然科学基金;
关键词：
USER REVIEWS; CANNIBALIZATION; QUALITY; IMPACT;
D O I：
10.1002/mde.4191
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Accompanied by the surge in online consumption, increasing online reviews exert more and more significant effects on pricing decisions, as well as the restructuring and profit redistribution of supply chains. To analyze the impact of online reviews, we develop a two-stage model of the retailer's rebate strategy, examine how the retailer's rebate affects online reviews, the consumer's perceived utility, and the retailer's profits, and discuss the optional pricing strategies.
引用
收藏
页码：3254 / 3267
页数：14
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