Shame of flying (flygskam) and the application to tourism of the pragmatist ethics of the art of living

This text tries to relate the phenomenon of flygskam or shame of flying with the pragmatist ethics of the art of living. First, the meaning of the flygskam and its ecological motivations are briefly presented, followed by a brief overview of some conceptions of the ars vivendi proposed throughout the history of Western philosophy. Then, the Deweyan notion of the art of living is explained, constituted by the dispositions that make it possible to learn from experience, before presenting Rorty's conception, influenced by the idea of the strong poet formulated by Bloom and which clearly shows a duality between the dimensions of solidarity and self-creation. The following section deals with the consequences of considering that the flygskam is capable of encompassing both dimensions, presenting the results of an empirical study carried out in Sweden and also taking into account both the current expansion of tourist activity and the strong influence of the Internet and social media in today's world. The text ends with some reflections in which an attempt is made to respond to certain criticisms about the possible superficiality of some content on social networks, and to contextualize the exposition in the face of the current COVID-19 pandemic, as well as to explore the relationships between art of living and the technology available at each historical moment.