Transition metal complexes, such as the low-spin bis (phenylterpyridine) (A) and bis (pyridylterpyrazine)iron (II) (B) complexes, provide didactic chromophore species for demonstrating the Raman, resonance Raman, and the surface-enhanced Raman scattering (SERS) behavior in coordination chemistry, as well as for elucidating the nature of inner-sphere and outer-sphere association with plasmonic nanoparticles. Their electrostatically stabilized ion pairs with citrate-gold nanoparticles have been studied in an aqueous solution, from the pronounced changes in the plasmonic band at 540 nm. Complex A, lacking any coordinating site, can only generate outer-sphere complexes with citrate-gold nanoparticles, but they are stable enough to give a strong SERS response, even at 10-8 M. At 10-6 M, agglomeration accompanies the decrease of the electrostatic repulsion, resulting in a sharp decay of the plasmon resonance band at 540 nm. This is followed by the rise of a plasmon coupling band above 700 nm. However, at 10-4 M, the excess of the complex in the adsorption layer produces a reverse effect, decreasing agglomeration. The observed Raman spectra are essentially similar for the several concentrations employed because the outer-sphere interaction implies a SERS electromagnetic mechanism. In contrast, complex B exhibits several pyridine and pyrazine N-atoms available to form inner-sphere-associated species. A selective enhancement of the SERS signals is observed at 10-8 M, clearly indicating a chemical mechanism, consistent with a bridging mode. At 10-6 M and above, the agglomeration leads to a plasmon coupling band at 800 nm, while the SERS response indicates a change in the binding modes dictated by the excess of the complexing molecules. The complex can form inner-sphere gold nanoparticle-associated species through the pyridine and pyrazine N-atoms, showing a strong, selective enhancement of the SERS signals, even at 10-8 M, involving a bridging mode mechanism. image