The role of advanced technologies and supply chain collaboration: during COVID-19 on sustainable supply chain performance

The coronavirus has created significant disruptions and exposed supply chain (SC) vulnerabilities. This crisis started a discussion about SC sustainability and performance. Therefore, the implementation of advanced technologies and supply chain collaboration could mitigate this disruption with the help of government support and policies. Considering this situation, this paper examines how COVID-19 influences advanced technologies (Artificial Intelligence, the Internet of Things, Blockchain, Digital twins, and Big Data Analytics) and supply chain collaboration (SCC) with a moderating role of government support and policies (GSP) in Pakistan. The study encompasses a comprehensive assessment carried out via structural equation modeling and data collected from Pakistani companies engaged in SCM or those operating within the SC divisions of manufacturing enterprises. According to the empirical findings, it is evident that COVID-19 outbreaks have a significant influence on SSCP; However, they do not show a similar impact on advanced technologies (AI, IoT, Blockchain, DT, and BDA) and supply chain collaboration, the influence of COVID-19 on SSCP was effectively mediated through advance technologies (AI, IoT, Blockchain, DT, and BDA) and supply chain collaboration. This research contributes to the existing literature on SSCP by emphasizing the importance of the resource-based view, dynamic capability view, and institutional theories. SC and logistics managers can apply the theoretical framework proposed in this study to mitigate the impact of the COVID-19 epidemic or disruptions in logistics and SC operations, thereby improving profitability in the context of an epidemic.