Research on the Co-Creation Mechanism of Geographical Indication Industry Value Based on Evolutionary Game Analysis

The success of the geographical indication industry relies on the collaborative value creation among its stakeholders. This article presents an evolutionary game model for the triad of associations, firms, and peasant households in the geographical indication industry. The model examines their strategic choices and analyzes the impact of profitability, scale factors, and premium factors across different developmental stages. The study uncovers that while all parties may display collective behavior, there are variations specific to each stage. In periods of low profitability, firms tend to adopt a more cautious approach, while peasant households prioritize overall benefits. Both scale factors and premium factors guide the game towards positive strategies. Consequently, it is recommended to strengthen associations' leadership role by fostering firm accountability in quality governance, reducing costs and risks associated with peasant household participation, safeguarding their rights and interests, enhancing economies of scale for geographical indication products, and bolstering competitiveness and sustainability.