Trust transfer in peer-to-peer accommodation Does booking with one host transfer to other listings by the same host?

被引：0
|
作者：
Xu, Yukuan [1 ]
Chen, Xiaofang [2 ]
Nicolau, Juan Luis [3 ]
Luo, Peng [1 ]
机构：
[1] Sichuan Univ, Sch Business, 29 Wangjiang Rd, Chengdu, Peoples R China
[2] Harbin Inst Technol, Sch Econ & Management, West St 92, Harbin, Peoples R China
[3] Virginia Tech, Pamplin Coll Business, Howard Feiertag Dept Hospitality & Tourism Managem, Blacksburg, VA 24061 USA
来源：
ANNALS OF TOURISM RESEARCH | 2023年 / 101卷
基金：
中国国家自然科学基金;
关键词：
Paid online peer-to-peer accommodation; Traveler booking; Spillover effect; Trust transfer theory; Host quality; ONLINE; SYSTEMS; AIRBNB; SIMILARITY; COMMERCE; FEATURES; TOURISM; QUALITY;
D O I：
10.1016/j.annals.2023.103603
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Existing studies on peer-to-peer accommodation mainly focused on the effect of property-and host-level features on travelers' booking decisions. However, the spillover effect of one property on another property by the same host and the boundary conditions behind such an effect remain unexplored. Based on intra-and inter-channel trust transfer theory and by collecting data from Mayi.com and constructing a panel dataset, this study extends trust transfer theory in the context of peer-to-peer trading and identifies the boundary conditions under which trust transfer occurs: booking one property can spill over to the booking of another property by the same host, and similarity between properties and host quality can significantly strengthen this spillover effect. & COPY; 2023 Elsevier Ltd. All rights reserved.
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页数：14
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