Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences

被引：1
|
作者：
Qian, Jianwei [1 ,6 ]
Lin, Pearl [2 ]
Wei, Jiewen [3 ]
Liu, Ting [4 ]
Nuttavuthisit, Krittinee [5 ]
机构：
[1] Hangzhou Normal Univ, Alibaba Business Sch, Hangzhou, Peoples R China
[2] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Peoples R China
[3] Zhejiang Business Coll, Sch Tourism & Culinary Arts, Hangzhou, Peoples R China
[4] Huangshan Univ, Sch Tourism, Huangshan City, Peoples R China
[5] Chulalongkorn Univ, Sasin Sch Management, Bangkok, Thailand
[6] Hangzhou Normal Univ, Alibaba Business Sch, 2318 Yuhangtang Rd, Hangzhou 311121, Peoples R China
来源：
SAGE OPEN | 2023年 / 13卷 / 02期
关键词：
cooking class travel; value co-creation; travel experience; food economy; culinary tourism; FOOD-TOURISM; DOMINANT LOGIC; LOCAL FOOD; AUTHENTICITY; SATISFACTION; IMAGE; PERSPECTIVES; PERCEPTIONS; EXPLORATION; PERFORMANCE;
D O I：
10.1177/21582440231176994
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Cooking class travel (CCT) is a special form of food economy that is emerging worldwide, especially in Southeast Asian countries, such as Thailand. CCT is a touristic activity with strong value co-creation characteristics, but it is scarcely investigated on how tourists and hosts can work together to co-create the experience and value in CCT. Thus, based on value co-creation theory, this study adopts a rigorous content analysis approach to inspect the value co-creation mechanism of CCT in Thailand. Results reveal a value co-creation framework for CCT-from resources to practices to the final outcomes-offering academia and practitioners an in-depth insight into this fast-developing type of tourism economy and extending value co-creation theory to a new research area.
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页数：12
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