How WashTec Explored Digital Business Models

被引：1

作者：

Ritter, Christian ^{[1
]}

Oberlaender, Anna Maria ^{[2
,3
]}

Stahl, Bastian ^{[1
]}

Haeckel, Bjoern ^{[4
]}

Klees, Carsten ^{[5
]}

Koeppe, Ralf ^{[5
]}

Roeglinger, Maximilian ^{[6
]}

机构：

[1] Fraunhofer FIT, FIM Res Ctr Informat Management, Branch Business & Informat Syst Engn, St Augustin, Germany

[2] Univ Bayreuth, FIM Res Ctr Informat Management, Bayreuth, Germany

[3] Fraunhofer FIT, Informat Syst Engn, St Augustin, Germany

[4] Tech Univ Appl Sci Augsburg, Fraunhofer FIT, FIM Res Ctr Informat Management, Branch Business & Informat Syst Engn, Augsburg, Germany

[5] WashTec AG, Augsburg, Germany

[6] Univ Bayreuth, Fraunhofer FIT, FIM Res Ctr Informat Management, Branch Business & Informat Syst Engn, Bayreuth, Germany

来源：

MIS QUARTERLY EXECUTIVE | 2023年 / 22卷 / 03期

关键词：

TRANSFORMATION;

D O I：

10.17705/2msqe.00080

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

Many incumbent companies excel at digitally enhancing their existing business mod-els (exploiting) but struggle to develop new digital business models (exploring). We describe how WashTec, a global leader in the car wash industry, successfully explored three digital business models using a four-phase exploration approach. The WashTec case offers incumbents a blueprint and gives rise to five recommendations for explor-ing new digital business models.1,2

引用

页数：18

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