The effect of signaling on crowdfunding performance on social economy organizations in South Korea

被引：0

作者：

Lee, Sun Hee ^{[1
]}

Lee, Sang-Youn ^{[1
,2
]}

机构：

[1] Sungkonghoe Univ, Div Business Adm, Seoul, South Korea

[2] Sungkonghoe Univ Seoul, Seoul, South Korea

来源：

ANNALS OF PUBLIC AND COOPERATIVE ECONOMICS | 2024年 / 95卷 / 03期

基金：

新加坡国家研究基金会;

关键词：

crowdfunding; isomorphism; performance; signaling theory; social economy organization; STOCK-MARKET REACTION; INFORMATION ASYMMETRY; ISOMORPHISM; LEGITIMACY; CAMPAIGNS; DECISIONS; INVESTORS; PRESTIGE; TEXT;

D O I：

10.1111/apce.12460

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Crowdfunding is an innovative means of financing entrepreneurial initiatives. This study explores the effect of signaling on the crowdfunding performance of social economy organizations (SEOs) in South Korea. Analyzing 677 reward-based crowdfunding projects by SEOs, we found that signaling social purpose, economic purpose, and organizational information were likely to be related to performance. In addition, signals reflecting an isomorphism akin to that of SEOs' identity were also positively correlated with crowdfunding performance. These findings contribute to the literature by offering insights about the effect of signals of SEOs on crowdfunding and demonstrating that fundraiser characteristics may influence crowdfunding performance.

引用

页码：783 / 813

页数：31

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