Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

Electric vehicles (EVs) have gained prominence as a result of technology advancements, cost savings, and public support for cleaner transportation worldwide. This research aimed to furnish a holistic comprehension of consumers' purchases in the EV market by integrating the value-belief-norm theory and the theory of planned behavior into a single conceptual framework. The results of our structural equation analysis on 403 participants showed that altruistic and biospheric values positively affect awareness of consequences, whereas egoistic values negatively affect awareness of consequences. The findings also supported the proposed linkages among valuebased constructs, including awareness of consequences, an ascription of responsibility, and pro-environmental personal norms. Furthermore, the role of attitude toward behavior, subjective norm, and perceived behavior control in the relationship between pro-environmental personal norm and behavioral intention was approved. To increase the likelihood of consumers accepting EVs, both theoretical and practical implications are discussed.