How the Supplier Relationship, Market Position, and Proximity Impact Supplier Involvement and New Product Performance Co-developing new products with close suppliers who are market leaders results in better NPD performance.

被引：1

作者：

Tseng, Fang-Mei ^{[1
]}

Weng, Ju-Ying ^{[2
]}

Wang, Cheng-Ming

机构：

[1] Yuan Ze Univ, Coll Management, Taoyuan, Taiwan

[2] Natl Taiwan Univ, Dept Int Business, New Taipei, Taiwan

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2023年 / 66卷 / 01期

关键词：

Supplier involvement; New product performance; Supplier relationship; Supplier market position; New product development; INTEGRATION; INNOVATION; COLLABORATION; CUSTOMERS; NETWORKS; OUTCOMES; DRIVERS; SUCCESS; TRUST; CAPABILITIES;

D O I：

10.1080/08956308.2022.2141560

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Overview: In today's rapidly changing and competitive global business environment, companies must continuously develop successful new products. Recent studies indicate that supplier involvement in new product development (NPD) enhances firms' competitive advantage and new product performance. In this study, we focus on the moderating effects of supplier involvement on NPD performance. We found that supplier relationship and supplier market position moderate the relationship between supplier involvement and NPD performance. Our findings suggest that co-developing new products with close suppliers who are market leaders results in better NPD performance.

引用

页码：53 / 65

页数：13