THE RISE AND FALL OF THE MOOC'S -WHAT'S IN STORE?

M.Kirupa Priyadarsini** Massive open online courses in short referred as MOOC have grown exponentially grown in the last decade. While most of the institutions have made their presence in MOOC platforms, they face competition from tech giants in the recent years. However, dropout rates and lower completion rates is yet another major challenge faced in most of the MOOC Courses. The case typically analyzes the rise of the MOOC platforms, the reasons for low success rate. The case also explores the changing landscapes of the revenue model, retention and declining enrolments, the reasons for failure of MOOC courses from different research experiments. It requires exploration from the consumer motives, analyses business that are at crossroads and discuss on-.It builds around the marketing concepts specifically - Consumer Behavior, customer value and customer engagement and challenges faced by online learning industry (MOOC). The case has provided various stakeholders motive in running and learning a MOOC course. The case seeks suggestions for learner retention through learner engagement and delivering better value to the students in the field of online learning. Will MOOC become the learning model of the future, will MOOC's fade away?