Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

被引：50

作者：

Dogru, Tarik ^{[1
,22
]}

Line, Nathan ^{[1
]}

Mody, Makarand ^{[2
]}

Hanks, Lydia ^{[1
]}

Abbott, JeAnna ^{[3
]}

Acikgoz, Fulya ^{[4
]}

Assaf, Albert ^{[5
]}

Bakir, Selim ^{[6
]}

Berbekova, Adiyukh ^{[7
]}

Bilgihan, Anil ^{[8
]}

Dalton, Alec ^{[9
]}

Erkmen, Ezgi ^{[10
]}

Geronasso, Mahala ^{[11
]}

Gomez, Dale ^{[12
]}

Graves, Sue ^{[13
]}

Iskender, Ali ^{[14
,15
]}

Ivanov, Stanislav ^{[16
]}

Kizildag, Murat ^{[11
]}

Lee, Minwoo ^{[17
]}

Lee, Woojin ^{[18
]}

Luckett, John ^{[19
]}

McGinley, Sean ^{[1
]}

Okumus, Fevzi ^{[11
]}

Onder, Irem ^{[5
]}

Ozdemir, Ozgur ^{[20
]}

Park, Hyekyung ^{[1
]}

Sharma, Abhinav ^{[1
]}

Suess, Courtney ^{[21
]}

Uysal, Muzaffer ^{[5
]}

Zhang, Tingting ^{[11
]}

机构：

[1] Florida State Univ, Dedman Coll Hospitality, Tallahassee, FL 32306 USA

[2] Boston Univ, Sch Hospitality Adm, Boston, MA USA

[3] Univ Houston, Coll Global Hospitality Leadership, Houston, TX USA

[4] Univ Bristol, Business Sch, Bristol, Avon, England

[5] Univ Massachusetts, Isenberg Sch Management, Dept Hospitality & Tourism Management, Amherst, MA USA

[6] Auburn Univ, Coll Human Sci, Horst Schulze Sch Hospitality Management, Alabama, AL USA

[7] Univ Hawaii Manoa, Shidler Coll Business, Sch Travel Ind Management, Honolulu, HI USA

[8] Florida Atlantic Univ, Coll Business, Marketing Dept, Boca Raton, FL USA

[9] Hosp Leadership Acad, Slatersville, RI USA

[10] Bogazici Univ, Dept Tourism Adm, Istanbul, Turkiye

[11] Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL USA

[12] Florida Int Univ, Chaplin Sch Hospitality & Tourism Management, Informat & Instructional Technol, North Miami, FL USA

[13] Experience Al, Columbus, OH USA

[14] Western Carolina Univ, Coll Business, Sch Mkt Entrepreneurship Sport Management & Hospit, Cullowhee, NC USA

[15] Mugla Sitki Kocman Univ, Fac Tourism Management, Mugla, Turkiye

[16] Varna Univ Management, Varna, Bulgaria

[17] Univ Houston, Conrad N Hilton Coll, Houston, TX USA

[18] Sch Community Resources & Dev, Phoenix, AZ USA

[19] Kessler Collect, Orlando, FL USA

[20] Univ Nevada, William F Harrah Coll Hospitality, Las Vegas, NV USA

[21] Texas A&M Univ, Dept Pk Recreat & Tourism Sci, College Stn, TX USA

[22] Florida State Univ, Dedman Coll Hospitality, Grad Programs, Champ Way, Tallahassee, FL 32306 USA

来源：

JOURNAL OF HOSPITALITY & TOURISM RESEARCH | 2023年

关键词：

generative artificial intelligence (GAI); ChatGPT; stakeholder theory; value co-creation and co-destruction; hospitality and tourism;

D O I：

10.1177/10963480231188663

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the implementation of GAI in HT contexts comes with ethical, legal, social, and economic considerations that require careful reflection by HT firms. The purpose of this study is to offer a critical examination of the effects of GAI applications across a broad spectrum of stakeholders in the HT industry, in an effort to integrate practical and academic insights and foresights and drive academic research forward. Through the contributions of a purposeful selection of scholars, educators, and industry-practitioners, along the tenets of the stakeholder theory of the firm, this study highlights the potential challenges and opportunities of GAI and considers how academics can navigate the (research) complexities of this rapidly evolving technological phenomenon.

引用

页数：19

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