Sustainability Advertising Significant Misleading Potential of green Marketing Claims

被引：0
|
作者：
不详
机构：
来源：
FLEISCHWIRTSCHAFT | 2023年 / 103卷 / 05期
关键词：
D O I：
暂无
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
引用
收藏
页码：41 / 41
页数：1
相关论文
共 50 条
  • [1] Marketing of healthcare services in Denmark: the concept of misleading advertising
    Aagaard, Lise
    [J]. INTERNATIONAL JOURNAL OF CLINICAL PHARMACY, 2020, 42 (06) : 1524 - 1527
  • [2] Marketing of healthcare services in Denmark: the concept of misleading advertising
    Lise Aagaard
    [J]. International Journal of Clinical Pharmacy, 2020, 42 : 1524 - 1527
  • [3] Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?
    Michael Jay Polonsky
    Judith Bailey
    Helen Baker
    Christopher Basche
    Carl Jepson
    Lenore Neath
    [J]. Journal of Business Ethics, 1998, 17 : 281 - 294
  • [4] Communicating environmental information: Are marketing claims on packaging misleading?
    Polonsky, MJ
    Bailey, J
    Baker, H
    Basche, C
    Jepson, C
    Neath, L
    [J]. MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS, 1996, 6 : 199 - 199
  • [5] Communicating environmental information: Are marketing claims on packaging misleading?
    Polonsky, MJ
    Bailey, J
    Baker, H
    Basche, C
    Jepson, C
    Neath, L
    [J]. JOURNAL OF BUSINESS ETHICS, 1998, 17 (03) : 281 - 294
  • [6] Coca-Cola is sued over claims of misleading advertising
    Roehr, Bob
    [J]. BMJ-BRITISH MEDICAL JOURNAL, 2017, 356
  • [7] Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims
    Hastak, Manoj
    Mazis, Michael B.
    [J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2011, 30 (02) : 157 - 167
  • [8] Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs
    Faerber, Adrienne E.
    Kreling, David H.
    [J]. JOURNAL OF GENERAL INTERNAL MEDICINE, 2014, 29 (01) : 110 - 118
  • [9] FDA WARNS HEARING-AID MANUFACTURERS TO AVOID MISLEADING ADVERTISING CLAIMS
    NIGHTINGALE, SL
    [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 1993, 269 (23): : 2964 - 2964
  • [10] Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs
    Adrienne E. Faerber
    David H. Kreling
    [J]. Journal of General Internal Medicine, 2014, 29 : 110 - 118
12345