The accounting regulatory environment: historical perspectives and the challenge of social media

The study seeks to analyze the accounting regulatory environment and the dynamics involving financial disclosure on digital platforms. Thus, the objective is to theoretically discuss the accounting regulatory environment and the challenge of social media. As a research method, it was adopted a review of theoretical productions, national and international, developed over time, performed with support from the Scopus database. In particular, reflections are made related to the theories of public interest, economic regulation, and economic interest groups. Issues involving the disclosure of accounting information in social media (MS) and its challenges to regulators are discussed. It was found that accounting regulation is a subject of wide discussion; issues such as excessive standards and rules, the need for regulation to be able to incorporate advances arising in accounting theory, and the challenge of regulating interactive and dynamic environments, such as social media, are currently being debated. It is relevant that those involved with the stock market understand the elements that involve the accounting regulatory environment and analyze its effects on the functioning of the market, and that regulators promote more assertive actions in the determination of standards and in the regulation of DMs. The study contributes to the advancement of the subject, highlighting more sensitive points, such as the search for a regulation more independent of the interests of specific groups and the discussion regarding the challenges, to the regulator, arising from technological changes that impact the way of life of society.