Systematic Review on Mobile Technology in Marketing Academic Libraries in Developing Countries

被引:1
|
作者
Mwilongo, Kardo J. [1 ]
机构
[1] Mzumbe Univ, Morogoro, Tanzania
关键词
Academic libraries; mobile technology; social media; systematic review; developing countries; SERVICES; UNIVERSITY; STUDENTS;
D O I
10.1080/01930826.2023.2287941
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
The paper investigated the usage of mobile technology in marketing academic libraries in developing countries. The main purpose, apart from awareness, is to look at how researchers are studying mobile technology in marketing academic libraries, what are the current issues investigated and what has to be the direction of the topic globally. The paper employed 23 research papers for systematic review. The findings reveal that academic libraries are aware of mobile technology and use it at various levels for academic library promotion, visibility, and teaching and learning. Factors influencing the use of mobile technology in marketing academic libraries were identified and further noted that little has been studied regarding mobile technology in marketing academic libraries and its performance in developing countries.
引用
收藏
页码:16 / 33
页数:18
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