Rural Tourism Development in Rajasthan: An Empirical Study of Factors Affecting Tourist Satisfaction in Rural Rajasthan

Rural tourism takes place outside of cities, usually in the countryside and is a great way to relax and rejuvenate for emotional & mental wellbeing of the people. Nearly 70% of the people in India live in rural regions. Rural tourism directly helps in boosting the economy of rural areas by creating opportunities for businesses, income and jobs. It helps keep arts and crafts alive, builds infrastructure and protects the environment and cultural heritage in rural areas towards a sustainable future for generations. India is struggling to figure out how to use rural tourism as a tool for rural development in order to improve economic growth and economic development. The goal of the study is to find out if Rajasthan's tourism industry has reached its full potential or to judge the success of rural tourism in Rajasthan and its subsequent marketing strategy in terms of creating jobs and improving the socio-economic status of the local community. The paper also talks about the role played by important factors like safety and security, the host's attitude, road transport, lodging and boarding facilities, communication and language, the natural environment, entertainment, tourist products, pricing for tourist products and tourist satisfaction in the growth of rural tourism in Rajasthan. The study also discusses how rural tourism in Rajasthan is an essential source of employment for locals. The goal of this analysis is to look at the different things that might affect the quality of rural tourism services in Rajasthan right now. The paper concluded that tourism is not a perfect solution for all the rural issues, but it has a variety of quality opportunities that can help with rural development. Rural Tourism can be one of various alternatives that people in rural regions may examine if they have a favorable attitude towards tourists in order to improve production and revenue growth.