Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption

被引：4
|
作者：
Picoto, Winnie Ng [1 ]
Abreu, Joana Carlota [1 ]
Martins, Patricia [1 ]
机构：
[1] Univ Lisbon, ISEG, Lisbon, Portugal
来源：
INTERNATIONAL JOURNAL OF E-BUSINESS RESEARCH | 2023年 / 19卷 / 01期
关键词：
Data Confidentiality; E-Commerce; Internet of Things; Privacy; Technology Acceptance Models; Trust; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; UNIFIED THEORY; RISK; DETERMINANTS; PERCEPTION; RESPONSES; HEALTH; IMPACT; IOT;
D O I：
10.4018/IJEBR.321647
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.
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页数：18
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