Factors affecting product life cycle in electronic enterprises - evidence from an emerging country

Introduction: This paper is the product of the study "Factors affecting product life cycle in electronic enterprises - Evidence from an emerging country" developed at the Electric Power University and National Economics University between 2020 and 2022. Problem: The electronic manufacturing industry is increasingly developing in emerging markets and integrating into the global economy. The life cycle of electronic products is shorter and requires management.Objective: The paper aims to study factors that affect the product life cycle in Vietnamese electronic enterpri-ses. The study helps managers in cost management.Methodology: The paper used a survey of non-probability sampling, and applied regression analysis to examine Vietnamese electronic enterprises. The analysis is done by SPSS and Smart PLS software. Results: The research results indicate that technology, consumer trends, and R&D are factors affecting product life cycle and post-sale service, and disposal has no impact on electronic products' life cycle. This could be ex-plained by the fact that electronic products are constantly updating and their life cycle is short, that post-sales service does not play a key role, and that waste treatment after sales is not taken seriously by manufacturers, customers, or other related parties.Conclusion: The results give some meaningful insights for electronics or other enterprises in Vietnam to use effective management of product life cycle.Originality: The results of this paper provide practical insights into the management of product life cycle and cost management of product life cycle for researchers and managers.Limitations: The research model should be expanded and the sample size increased to get an overview and greater insight.