Sustainable energy transition and circular economy: The heterogeneity of potential investors in rural community renewable energy projects

Community renewable energy has been acknowledged as a necessary step in the transition toward a sustainable energy system. It can contribute to the achievement of energy autonomy by communities. In rural settings, it can be a driver of sustainable rural development. And it can be seen as a specific contribution to circular economy from the energy sector. The willingness to invest in community renewable energy has received some attention in previous research but needs further investigation at the local rural scale through quantitative approaches. Based on a survey in a small Galician village, this study contributes to the filling of this gap. The willingness to invest of its inhabitants is analyzed in relation to alternative financial, sociodemographic and sociopsychological features. Survey results show the heterogeneity of individual attitudes and concerns that condition the willingness to invest in rural community renewable energy and the different perceptions of risk and return related to these projects. Cluster analysis allows identifying four different investor profiles (skeptics, financial illiterate, enthusiasts, yield investors). These should be accounted for by project promoters and policymakers when designing incentives and strategies to foster community renewable energy in rural settings.