Understanding cycling neo-tribes: a non-western context

This study employed ethnographical methodology to delineate issues related to cycling communities in a non-western context through the theoretical lens of neo-tribe. In-depth interviews and participatory observations were conducted in two cycling communities in Turkey, an emerging pro-cycling country. As a result of thematic analysis, the characteristics of the studied communities are explained under the following themes: states of emotional being, symbols and rituals, ethic codes, identities, and lifestyle. The findings revealed that the studied communities have tribal characteristics similar to the Western cycling cases, such as friendship, belonging, and collective enthusiasm. Meanwhile, differences of the communities from the Western cases were identified, such as more intense emotionality and stronger need for physical security and safe space. Implications for businesses and professionals that promote cycling for leisure, recreation and tourism purposes in Turkey were drawn based on the findings.