Social networks and public administration: The challenges and opportunities of governments in the era of digital communication

In recent years, a series of social changes have resulted in a formidable challenge for the social sciences. The rise of digital tools that have modified the way in which people interact and assimilate social life has led to various academic investigations that have sought to understand the essence of a phenomenon that continues to advance today. In this article we focus on studying the relationship between digital media and public administration. For this purpose, a qualitative methodology derived from an analysis of the information that considers some of the most important studies of recent years. In the same way, official reports that contribute to explain the most important transformations in the matter of the last twenty-five years were reviewed. It starts from an eminently political approach. A tour of recent changes in contemporary democracies, political institutions, institutional changes and what has been their relationship with both conventional media and digital partner networks is carried out. The research proposes some elements to consider both theoretically and in practice, taking into account that there is a historical process that will deepen in the following years, given the advance of digitization. Good practices and the strategic use of technology can lead to the strengthening of democratic expressions, as well as good governance processes.