The Metaverse as a New Space for Political Communication

A metaverse is an exponentially growing virtual reality. The heavy investments augur its rapid implementation, favored by the development of cryptocurrencies, virtual currencies, and other technological advances such as virtual, augmented or mixed reality, 5G, and new communicative logics. The possibilities it offers go beyond being video games, through them we can have fun, socialize, work, do business, and buy almost anything. Professionals in marketing, communication, and branding professionals should pay attention to the metaverse because it will be another revolution in their market, just as social networks were in their time. That is also why administrations and political parties are making their way into this disruptive environment. As analyzed in this paper, there are several politicians and institutions that have begun to understand the relevance of the metaverse and other virtual spaces in the lives of their voters and do not want to miss this new opportunity to expand their electoral returns.