GREEN HUMAN RESOURCE MANAGEMENT FOR TOURISM SUSTAINABILITY

This study examines the significance of GHRM practices in promoting environmental conservation in the Indonesian tourism sector. Using structural equation modelling (SEM) on a sample of 250 tourism employees, the study finds that employee ability, motivation, and opportunity all play a substantial role in enhancing environmental performance. However, the most intriguing finding is that the AMO framework must be translated to OAM (Opportunity, Ability, and Motivation) in the Indonesian context, suggesting that opportunities play a more prominent role in influencing employee behaviour than abilities. The study's findings have important implications for policymakers and tourism sector stakeholders in Indonesia and other developing countries. The study highlights the need to develop and implement GHRM practices tailored to the specific needs and challenges of these contexts. Additionally, the findings suggest that opportunities, such as training and development programs, may be more effective than abilities in motivating employees to adopt green practices.