Ready or Not, Generative AI Is Here to Stay Advertisers Need More Research To Harness the Benefits of AI Technologies

被引：2

|

作者：

Campbell, Colin ^{[1
]}

机构：

[1] Univ San Diego, Knauss Sch Business, San Diego, CA 92110 USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2023年 / 63卷 / 03期

关键词：

D O I：

10.2501/JAR-2023-019

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：202 / 204

页数：3

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