Reframing marketing priorities

被引：0

|

作者：

Doherty, Anne Marie ^{[1
]}

Kerrigan, Finola ^{[2
]}

O'Malley, Lisa ^{[3
]}

机构：

[1] Univ Strathclyde, Dept Mkt, Glasgow, Scotland

[2] Univ Arts London, London, England

[3] Univ Limerick, Kemmy Business Sch, Limerick, Ireland

来源：

EUROPEAN JOURNAL OF MARKETING | 2023年 / 57卷 / 10期

关键词：

D O I：

10.1108/EJM-10-2023-989

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：2649 / 2652

页数：4

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